New marketing director hired

The Neepawa Natives have hired Derek Pearson as the team’s new marketing director. Pearson, who also owns and operates the Boxe Neepawa Combat Sports and Fitness Club, will also serve this coming season as the team’s trainer. 

Natives general manager Myles Cathcart said the junior ‘A’ hockey team is very pleased to have Pearson step into the position, as his sports experience and sales training make him well suited for this role with the team.

“Our organization is excited to bring Derek Pearson into the marketing position/team trainer as well. I have known Derek his entire life and have nothing but good things to say about him.  He has an excellent background in athletics, is well respected in the community and knows the history of the organization. He is part of the team now,” said Cathcart.

Pearson takes over the position from Kaiten Critchlow, who is stepping down to complete his degree in education. Cathcart said the work Critchlow has done has been greatly appreciated by the hockey club.

“Kaiten will be missed by the organization. He was a hard worker and provided an outstanding game day experience for fans, involved with social media, successful marketing campaigns and very personable,” said Cathcart. “The organization wishes him the best of luck as he pursues his Education Degree and the next chapter in his life.”

Pearson said he’s looking forward this opportunity, but did note that it will not interfere with operation of Boxe Neepawa. He stressed all the classes that are a part of the gym will not be impacted. 

As for this new endeavour with the Neepawa Natives, Pearson said he’s ready for the challenge.

“I feel that I’m well prepared for this. With 10 plus years of [sales and marketing] experience working with some great businesses, I hope to bring those tools and skills with me to the organization,” noted Pearson.